Mira Desai is Professor Communication Technology and Head at the University Department of Extension and Communication, S.N.D.T. Women’s University, Mumbai. She has formal qualifications in commerce, development communication, distance education, women and gender development, among others. Her research interests are audience reception, research methodology, women’s studies/gender development, sociology of technology and Indian television. She has experience in print, television, Internet and alternative media. She has presented papers in various conferences in Singapore, Spain, Australia, Malaysia, and Philippines, and is a member of various academic professional bodies. She is also on an editorial board of three research journals published from India.